13 years after lifting the ban on alcohol sponsorship at the start of the 2005 season, Nascar has now added Cabo Wabo as its official tequila partner alongside Busch Light, its official beer sponsor, and […]
The Qualifier is a weekly newsletter that breaks down the business, money, and culture of Formula 1. Subscribers include investors, decision-makers, and casual fans. So if you are not a subscriber, sign up and join […]
This report originally appeared on our Formula Metric website on 10 November 2022. Formula 1 is searching for a new airline sponsor after Dubai-based Emirates reportedly backed out of negotiations, as was first reported by […]
There has been much movement amongst drivers and team principals this offseason. Additionally, there has been movement off the grid, specifically with sponsorships. Ferrari recently announced new deals with Michigan, USA’s Harman Automotive, and California […]
The crypto reckoning is upon us, and Formula 1 will feel its pain. Mercedes-AMG Formula 1 team sponsor, FTX, has gotten into significant financial trouble and didn’t even have enough money to cash out many […]
When Andretti announced its bid to enter Formula 1, my immediate speculation was who the power unit supplier would be. It would only make sense for Andretti, an American motorsport competitor, to partner with an […]
How deep is your love? An extremely popular Formula 1 media company recently posted a freelance Formula 1 writing position and asked that people submit 300 words in addition to a CV. I found out […]
We finally have our 2023 F1 calendar and while most are exactly as expected, there are some head-scratchers. The logistics of it all are always the most challenging part and now with budget caps, this […]
Was it just me, or did that summer break feel like a full year went by? Thanks for reading The Qualifier! Subscribe for free to receive new posts and support my work.✓ Like many, I […]
It’s hard to imagine a race that attracts 100,000 people per day, has been running for over 75 years, and is actually a great track, may not be around after this season. We’re talking about […]
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