Insights
Formula 1 Mid-Season Social Media Report
Was it just me, or did that summer break feel like a full year went by? Thanks for reading The Qualifier! Subscribe for free to receive new posts and support my work.✓ Like many, I […]
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F1 News
The End of an Era?
It’s hard to imagine a race that attracts 100,000 people per day, has been running for over 75 years, and is actually a great track, may not be around after this season. We’re talking about […]
F1 News
Brad Pitt to star in Apple’s new F1 project
Apple has purchased the rights to an F1 film featuring Brad Pitt. […]
F1 in America
Formula Prime? F1TV+? Four bidders emerge for US Formula 1 broadcasting rights
Four bidders have emerged, two expected and two somewhat surprising, albeit not really if you account for the explosion in F1 interest stateside. […]
Insights
W Series Social Data Proves It’s Not The Size of the Audience that Matters
Folks that follow W Series properties on social media are nearly two times more likely to actually interact, and that leads to $18 more value per post for sponsors. […]
F1 in America
Formula 1 Making Key Moves as Series Popularity Continues to Grow in the USA
With the success of the Formula 1 Crypto.com Miami Grand Prix, US-based brands seem to be chomping at the bit even more than before to get involved in the series. […]
F1 News
Formula 1 Race Calendar Changes Coming in 2023
In 2019, Formula 1 put into place a plan to eliminate the carbon footprint of the F1 car and the on-track activities as well as action to ensure F1 moves to ultra-efficient logistics and travel. […]
F1 in America
Bernie Ecclestone says Miami Grand Prix “Stupid”
Former F1 boss calls Miami Grand Prix “stupid” […]
F1 in America
F1 Offered NYC Race Site from Mayor
With Liberty Media continuing its expansion into the United States, NYC Mayor Eric Adams wants in on the action. CEO of Liberty Media, isn’t biting. If we go back to 2011, then owner of F1, […]
F1 News
Formula 1 Financials Continue to Explode
Formula 1 saw a 100% YoY Q1 increase to US$360 million. […]