F1 News
The End of an Era?
It’s hard to imagine a race that attracts 100,000 people per day, has been running for over 75 years, and is actually a great track, may not be around after this season. We’re talking about […]
Uncategorized
US Broadcast Rights Deal Done
F1 decides to stick with what’s working Formula 1 has its US broadcast partner for the next two years, and it’s a familiar face: ESPN. The Disney-owned sports broadcaster reportedly put in a bid between […]
Uncategorized
What the Apple x MLS TV Deal Means for Formula One
Apple shows off its deep pockets If I’m Formula One and Liberty Media leadership right now, I am salivating. It’s been reported that Liberty Media is looking to sell its US media rights for $100 […]
F1 News
F1 Closer to Kyalami
Formula One boss Stefano Domenicali arrived in South Africa earlier today for talks about holding a race in the country as early as 2023. According to Channel News Asia, Domenicali is expected to meet with […]
F1 News
Brad Pitt to star in Apple’s new F1 project
Apple has purchased the rights to an F1 film featuring Brad Pitt. […]
F1 in America
Formula Prime? F1TV+? Four bidders emerge for US Formula 1 broadcasting rights
Four bidders have emerged, two expected and two somewhat surprising, albeit not really if you account for the explosion in F1 interest stateside. […]
Insights
W Series Social Data Proves It’s Not The Size of the Audience that Matters
Folks that follow W Series properties on social media are nearly two times more likely to actually interact, and that leads to $18 more value per post for sponsors. […]
F1 in America
Formula 1 Making Key Moves as Series Popularity Continues to Grow in the USA
With the success of the Formula 1 Crypto.com Miami Grand Prix, US-based brands seem to be chomping at the bit even more than before to get involved in the series. […]
F1 News
Formula 1 Race Calendar Changes Coming in 2023
In 2019, Formula 1 put into place a plan to eliminate the carbon footprint of the F1 car and the on-track activities as well as action to ensure F1 moves to ultra-efficient logistics and travel. […]
F1 in America
Bernie Ecclestone says Miami Grand Prix “Stupid”
Former F1 boss calls Miami Grand Prix “stupid” […]