The FIA has set a tentative deadline of 30 April for formal applications to be lodged for interested teams to join Formula 1 in 2025, 2026, or 2027, with a fee of $300,000 required. Michael […]
Over the past year or so, you may have heard people talking about “a NASCAR running Le Mans”. That would be correct. It’s a project called Garage 56. The Garage 56 project is a partnership […]
In August last year, Audi announced their plans to enter F1 in a works capacity in 2026, taking advantage of the sport’s growing popularity worldwide. October saw the news that Sauber, currently operating as Alfa […]
AlphaTauri is taking a big step towards independence with the announcement of Orlen as its principal partner. The AlphaTauri Formula One team has signed a multi-year partnership with the Polish oil refiner. The company’s logo […]
Ford, the legendary “Blue Oval” brand, is reportedly negotiating with Red Bull to power the team’s engines from 2026 onwards. There are even whispers that the deal could be sealed before the start of the […]
13 years after lifting the ban on alcohol sponsorship at the start of the 2005 season, Nascar has now added Cabo Wabo as its official tequila partner alongside Busch Light, its official beer sponsor, and […]
The Qualifier is a weekly newsletter that breaks down the business, money, and culture of Formula 1. Subscribers include investors, decision-makers, and casual fans. So if you are not a subscriber, sign up and join […]
This report originally appeared on our Formula Metric website on 10 November 2022. Formula 1 is searching for a new airline sponsor after Dubai-based Emirates reportedly backed out of negotiations, as was first reported by […]
There has been much movement amongst drivers and team principals this offseason. Additionally, there has been movement off the grid, specifically with sponsorships. Ferrari recently announced new deals with Michigan, USA’s Harman Automotive, and California […]
The crypto reckoning is upon us, and Formula 1 will feel its pain. Mercedes-AMG Formula 1 team sponsor, FTX, has gotten into significant financial trouble and didn’t even have enough money to cash out many […]
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