Formula 1 racing is a high-stakes, high-pressure environment where split-second decisions determine the difference between victory and defeat. To succeed in this challenging and competitive arena, F1 drivers must exhibit exceptional mental and physical capabilities. […]
Do you know what this week is? It’s officially the start of the Formula 1 season! That’s right, testing begins in Sakhir on Thursday the 23rd and continues until Saturday the 25th. Not only do we get testing this week, but Drive […]
How deep is your love? An extremely popular Formula 1 media company recently posted a freelance Formula 1 writing position and asked that people submit 300 words in addition to a CV. I found out […]
Ferrari winning makes the sport better While the 2021 Formula 1 season gave us Max Verstappen’s “Orange Army” versus Lewis Hamilton’s “Team LH”, everyone can agree that Formula 1 is so much better when Ferrari […]
The Liberty Media market saturation strategy is working We’re exploring the world of Formula 1 through a business, content, and media lens. If you’d like to read and listen to our work directly from your […]
Here’s my thought on what the F1 weekends could look like if Formula 1 wants to increase excitement while not jeopardizing the integrity of the GP. The sprint race should be independent of the GP. Normal qualifying sets the grid for the GP and the top 15 are reversed for the sprint. Points would be awarded P1-P10 to give more teams opportunities to get in on the action. […]
…and American sports get their first gambling sponsor It’s another week of news in which crypto and sports partnerships steal the show. Yesterday, FTX Trading announced a long-term relationship with the Mercedes-AMG Petronas Formula One […]
A first-ever partnership for Formula 1 where they are working with an exclusive partner for a truly global fan experience. […]
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