In August last year, Audi announced their plans to enter F1 in a works capacity in 2026, taking advantage of the sport’s growing popularity worldwide. October saw the news that Sauber, currently operating as Alfa […]
AlphaTauri is taking a big step towards independence with the announcement of Orlen as its principal partner. The AlphaTauri Formula One team has signed a multi-year partnership with the Polish oil refiner. The company’s logo […]
13 years after lifting the ban on alcohol sponsorship at the start of the 2005 season, Nascar has now added Cabo Wabo as its official tequila partner alongside Busch Light, its official beer sponsor, and […]
This report originally appeared on our Formula Metric website on 10 November 2022. Formula 1 is searching for a new airline sponsor after Dubai-based Emirates reportedly backed out of negotiations, as was first reported by […]
There has been much movement amongst drivers and team principals this offseason. Additionally, there has been movement off the grid, specifically with sponsorships. Ferrari recently announced new deals with Michigan, USA’s Harman Automotive, and California […]
The crypto reckoning is upon us, and Formula 1 will feel its pain. Mercedes-AMG Formula 1 team sponsor, FTX, has gotten into significant financial trouble and didn’t even have enough money to cash out many […]
Racing in Formula 1 isn’t an inexpensive venture. The teams at the top all have something in common — an abundance of sponsors. The teams at the bottom also have something in common — a […]
Salesforce, the worldwide leader in customer relationship management (CRM), will join Formula 1 as a Global Partner to power and grow fan engagement. […]
The first F1 blockchain ticketing experience comes France this summer If you’re reading this, there’s a good chance you already know what NFT’s and blockchain technology are, and we’ve talked about it here in this […]
U.S Tech is flocking to Formula 1 The Qualifier’s Formula Culture is on a journey to bring you the business, culture, and most interesting stories from Formula 1. If you would like to join me […]
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