The second race weekend of the year started with a controversy. An attack on an Aramco oil field less than 12km from the track on Friday evening caused quite the stir in the paddock, many questioning whether the race would even go on. […]
The 2022 season opener the highest viewed race since 1995 ESPN, the network that broadcasts Formula 1 in the United States, has reported an average viewership for the Bahrain Grand Prix of 1.353 million, with […]
Formula One’s revenue skyrocketed. An increase of 62.3% from $485 million to $787 million likely came about due to an increase in race promotion revenues. […]
Modern Formula 1 is leveraging data more than ever before, and teams like McLaren and Red Bull in particular are doing a great job building out a digital-first approach. […]
COTA’s record attendance came with 70% new attendees We’re exploring the world of Formula 1 through a business, content, and media lens. If you’d like to read and listen to our work directly from your […]
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