Our dearly beloved “Drive to Survive,” which catapulted Formula 1 into the upper atmosphere of popularity, has created a genre of sports documentaries to help other sports like auto racing, tennis, golf, surfing, and cycling. […]
Was it just me, or did that summer break feel like a full year went by? Thanks for reading The Qualifier! Subscribe for free to receive new posts and support my work.✓ Like many, I […]
Folks that follow W Series properties on social media are nearly two times more likely to actually interact, and that leads to $18 more value per post for sponsors. […]
Formula 1 saw a 100% YoY Q1 increase to US$360 million. […]
In a TV slot that the NBA Playoffs usually own, the inaugural Formula 1 Miami Grand Prix saw a record for a live audience. Sunday’s F1 Miami GP averaged 2.07 million viewers on ABC, making […]
Plus: Miami Gardens residents file lawsuit against the Formula 1 race Ever since the Australian Grand Prix moved from Adelaide to Albert Park in 1996, there have been constant calls for the race to be […]
US + UK volume down, but growth continues Let’s take a look at the Australian Grand Prix as it played out on social media. There’s no surprise the start time made an impact on social […]
Using social media insights, we get a look at why the move makes sense The Formula 1 partnership with Salesforce is one I’ve suspected and wanted to see come to fruition for the better part […]
Maffei says “we have lots of interest” ESPN better be prepared to open the coffers — F1 is ready to seek maximum dollars for the US broadcasting rights. Greg Maffei, the president, and CEO of […]
Australian GP organizers seeing unprecedented demand The once-unprecedented times look to be nearing an end for one of the strictest countries on earth — Australia. It’s been over 1,100 days since we’ve been racing at […]
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