Articles by Vincenzo Landino

About Vincenzo Landino

Vincenzo is a media entrepreneur, speaker, and editor of The Qualifier. Vincenzo is the co-founder and CEO of Aftermarq, a creative studio that specializes in brand amplification, strategy, and storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Adobe, Kia Motors, Mazda, Alfa Romeo, John Paul Mitchell Systems, Homes.com, Barilla Pasta, DC United, Tinder, Oracle, Intel, Cisco, and SAP.

AlphaTauri flexes independence; signs Orlen as title sponsor

January 27, 2023 Vincenzo Landino 0

AlphaTauri is taking a big step towards independence with the announcement of Orlen as its principal partner. The AlphaTauri Formula One team has signed a multi-year partnership with the Polish oil refiner. The company’s logo […]

Ford entry to F1 “requires consideration”

January 27, 2023 Vincenzo Landino 0

Ford, the legendary “Blue Oval” brand, is reportedly negotiating with Red Bull to power the team’s engines from 2026 onwards. There are even whispers that the deal could be sealed before the start of the […]

Cabo Wabo to become NASCAR's first official tequila sponsor

January 25, 2023 Vincenzo Landino 0

13 years after lifting the ban on alcohol sponsorship at the start of the 2005 season, Nascar has now added Cabo Wabo as its official tequila partner alongside Busch Light, its official beer sponsor, and […]

Liberty Media turns down Saudi Public Investment Fund

January 24, 2023 Vincenzo Landino 2

The Qualifier is a weekly newsletter that breaks down the business, money, and culture of Formula 1. Subscribers include investors, decision-makers, and casual fans. So if you are not a subscriber, sign up and join […]

F1 loses airline sponsor

January 18, 2023 Vincenzo Landino 0

This report originally appeared on our Formula Metric website on 10 November 2022. Formula 1 is searching for a new airline sponsor after Dubai-based Emirates reportedly backed out of negotiations, as was first reported by […]

Formula 1 sponsorship landscape keeps evolving

January 17, 2023 Vincenzo Landino 0

There has been much movement amongst drivers and team principals this offseason. Additionally, there has been movement off the grid, specifically with sponsorships. Ferrari recently announced new deals with Michigan, USA’s Harman Automotive, and California […]