Non-F1
Garage 56 driver lineup announced
Over the past year or so, you may have heard people talking about “a NASCAR running Le Mans”. That would be correct. It’s a project called Garage 56. The Garage 56 project is a partnership […]
Month: January 2023
F1 News
Audi makes it official
In August last year, Audi announced their plans to enter F1 in a works capacity in 2026, taking advantage of the sport’s growing popularity worldwide. October saw the news that Sauber, currently operating as Alfa […]
Sponsorship News
AlphaTauri flexes independence; signs Orlen as title sponsor
AlphaTauri is taking a big step towards independence with the announcement of Orlen as its principal partner. The AlphaTauri Formula One team has signed a multi-year partnership with the Polish oil refiner. The company’s logo […]
F1 in America
Ford entry to F1 “requires consideration”
Ford, the legendary “Blue Oval” brand, is reportedly negotiating with Red Bull to power the team’s engines from 2026 onwards. There are even whispers that the deal could be sealed before the start of the […]
Non-F1
Cabo Wabo to become NASCAR's first official tequila sponsor
13 years after lifting the ban on alcohol sponsorship at the start of the 2005 season, Nascar has now added Cabo Wabo as its official tequila partner alongside Busch Light, its official beer sponsor, and […]
F1 News
Liberty Media turns down Saudi Public Investment Fund
The Qualifier is a weekly newsletter that breaks down the business, money, and culture of Formula 1. Subscribers include investors, decision-makers, and casual fans. So if you are not a subscriber, sign up and join […]
F1 News
F1 loses airline sponsor
This report originally appeared on our Formula Metric website on 10 November 2022. Formula 1 is searching for a new airline sponsor after Dubai-based Emirates reportedly backed out of negotiations, as was first reported by […]
Sponsorship News
Formula 1 sponsorship landscape keeps evolving
There has been much movement amongst drivers and team principals this offseason. Additionally, there has been movement off the grid, specifically with sponsorships. Ferrari recently announced new deals with Michigan, USA’s Harman Automotive, and California […]
F1 News
Crypto is the new tobacco sponsor after all
The crypto reckoning is upon us, and Formula 1 will feel its pain. Mercedes-AMG Formula 1 team sponsor, FTX, has gotten into significant financial trouble and didn’t even have enough money to cash out many […]
F1 in America
Andretti and Cadillac make play to enter Formula One
When Andretti announced its bid to enter Formula 1, my immediate speculation was who the power unit supplier would be. It would only make sense for Andretti, an American motorsport competitor, to partner with an […]