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  • [ March 12, 2023 ] U.S. companies dominate Formula 1 F1 in America
  • [ March 7, 2023 ] Netflix's sports strategy focuses on storytelling over live events Insights
  • [ February 28, 2023 ] White Kart Lane F1 News
  • [ February 20, 2023 ] Making your own breaks Think
  • [ February 15, 2023 ] Andretti and Durand racing for approval; F1 expansion begins F1 News
Home2023

Year: 2023

F1 in America

U.S. companies dominate Formula 1

March 12, 2023 Vincenzo Landino 0

We’re already on an off-race weekend, but tomorrow is race week two for all who celebrate. Last weekend in Bahrain, McLaren ran changing digital displays courtesy of a company called Seamless Digital. Seamless Digital has […]

Insights

Netflix's sports strategy focuses on storytelling over live events

March 7, 2023 Vincenzo Landino 0

Our dearly beloved “Drive to Survive,” which catapulted Formula 1 into the upper atmosphere of popularity, has created a genre of sports documentaries to help other sports like auto racing, tennis, golf, surfing, and cycling. […]

F1 News

White Kart Lane

February 28, 2023 Vincenzo Landino 0

The Formula 1 season is fast approaching, as we’re just three short days away from FP1 in Bahrain. All season long, we will bring you what’s happening in the ever-changing business and culture of Formula […]

Think

Making your own breaks

February 20, 2023 Vincenzo Landino 0

Do you know what this week is? It’s officially the start of the Formula 1 season! That’s right, testing begins in Sakhir on Thursday the 23rd and continues until Saturday the 25th. Not only do we get testing this week, but Drive […]

F1 News

Andretti and Durand racing for approval; F1 expansion begins

February 15, 2023 Vincenzo Landino 0

If you want to own a Formula 1 team, the expression of interest form is due Friday, 17 February. The FIA has not publicly committed to adding any teams to the ten that currently race. Still, people familiar with […]

F1 News

FIA Sets Deadline for Teams to Join Formula 1 – Will Andretti’s Entry Make the Cut?

February 3, 2023 Vincenzo Landino 0

The FIA has set a tentative deadline of 30 April for formal applications to be lodged for interested teams to join Formula 1 in 2025, 2026, or 2027, with a fee of $300,000 required. Michael […]

Non-F1

Garage 56 driver lineup announced

January 30, 2023 Vincenzo Landino 0

Over the past year or so, you may have heard people talking about “a NASCAR running Le Mans”. That would be correct. It’s a project called Garage 56. The Garage 56 project is a partnership […]

F1 News

Audi makes it official

January 30, 2023 Vincenzo Landino 0

In August last year, Audi announced their plans to enter F1 in a works capacity in 2026, taking advantage of the sport’s growing popularity worldwide. October saw the news that Sauber, currently operating as Alfa […]

Sponsorship News

AlphaTauri flexes independence; signs Orlen as title sponsor

January 27, 2023 Vincenzo Landino 0

AlphaTauri is taking a big step towards independence with the announcement of Orlen as its principal partner. The AlphaTauri Formula One team has signed a multi-year partnership with the Polish oil refiner. The company’s logo […]

F1 in America

Ford entry to F1 “requires consideration”

January 27, 2023 Vincenzo Landino 0

Ford, the legendary “Blue Oval” brand, is reportedly negotiating with Red Bull to power the team’s engines from 2026 onwards. There are even whispers that the deal could be sealed before the start of the […]

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