Modern Formula 1 is leveraging data more than ever before, and teams like McLaren and Red Bull in particular are doing a great job building out a digital-first approach. […]
The Liberty Media market saturation strategy is working We’re exploring the world of Formula 1 through a business, content, and media lens. If you’d like to read and listen to our work directly from your […]
Here’s my thought on what the F1 weekends could look like if Formula 1 wants to increase excitement while not jeopardizing the integrity of the GP. The sprint race should be independent of the GP. Normal qualifying sets the grid for the GP and the top 15 are reversed for the sprint. Points would be awarded P1-P10 to give more teams opportunities to get in on the action. […]
COTA’s record attendance came with 70% new attendees We’re exploring the world of Formula 1 through a business, content, and media lens. If you’d like to read and listen to our work directly from your […]
Hamilton goes undercover We’re exploring the world of Formula 1 through a business, content, and media lens. If you’d like to read and listen to our work directly from your inbox, subscribe now. Hey friends, […]
USGP sets 3-day attendance record We’re exploring the world of Formula 1 through a business, content, and media lens. If you’d like to read and listen to our work directly from your inbox, subscribe now. […]
Not too long ago, Formula One was a bit of a mess. Much of the problems came from former F1 boss, Bernie Ecclestone and the spiderweb of holding companies he was involved with.
The series even shed 12% of its value—more than $1 billion—in less than five years. […]
Drive to Survive can easily be described as one of the best pieces of long-format content that a brand has put out. And it only gets better.
Season 4 of DTS will cover this insane 2021 season which has given us everything from title contender crashes to lead changes to unsung winners and heartbreaking losses. […]
We’re exploring the world of sports through the lens of business, content and media. If you’d like to read and listen to our work directly from your inbox, subscribe now. Hi friends, It’s been an […]
Welcome! Who knew a candid moment while recording a podcast with my wife and our producer would turn into millions of views 👀 Thanks for being here. I like to write about the business, content, […]
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